Overview

To apply: Send your resume, work samples, and a video intro to jobs@lawyerist.com.

At Lawyerist, we’re guiding healthier small law firms by teaching lawyers how to run their business and connecting them with the tools and services their business needs most. We’re pretty proud of what we’re building, which includes a top-ranking site, an effective coaching program, high-performing product pages for our partners, and more. We are hiring a digital outreach specialist to manage and grow our content outreach strategy.

Role & Responsibilities 

  • Manage our speaking strategy. We speak at legal conferences, CLEs, law school events, vendor events, and other industry events. You’ll manage our speaking-opportunity funnel and connect regularly with leaders in the legal community in order to maintain a consistent and scaled speaking strategy for the team.
  • Manage guest posts and external link building. You’ll improve our off-page SEO by finding and coordinating guest posting opportunities on other websites, syndicating our content to other websites with links back to original content, and external link building by finding quality prospects and monitoring current domains.
  • Launch, monitor, and improve paid ads. You’ll own the action plan to promote our product reviews, book, resource guides, podcast, and Lawyerist Lab (our paid coaching community) on Facebook, Amazon, and Google Ads. You’ll work with the content team to strategize, monitor, and optimize ads on the appropriate platforms.
  • Coordinate social media content. You’ll coordinate with our internal teams in order to meet our social media objectives. You’ll engage with the community on our social media platforms by posting evergreen content, time-sensitive events, and industry-relevant news in a way that reflects our reputation as a trusted and future-oriented source in the legal industry.

Application Process:

To apply, please submit each of the following to jobs@lawyerist.com; with the subject line “[Full Name]: Application for Digital Outreach Specialist.”

  • Responsive Resume (in PDF format). We are reviewing your resume to determine the following: Your skillset and how it would support you in your role as an outreach specialist Outcomes and the effectiveness of your work Your experience working on a team and managing projects Your ability to problem-solve Your ability to learn and grow personally and professionally
  • Link to your portfolio. We’d like to see an example of your work. Please submit something that will demonstrate: Your project’s goal The strategy you used The results or outcome of your work
  • Video Cover Letter: As a distributed team, we use video a lot. Instead of a cover letter, please prepare a 2-3 minute video introduction. We are not looking for anything professionally produced. Loom.com is a free tool that will allow you to record yourself on your computer. We also aren’t looking for you to be silly or overly dramatic (this isn’t your Survivor casting video). In your video: Introduce yourself to our team Answer why you think you’d be great for our team and how you could help us with digital content outreach.