Communications Director

Overview

Job description
Job Summary:

The Communications Director role will help significantly grow the Vot-ER’s community and shape the narrative for how Vot-ER and Civic Health Month present themselves to the world. They will work side-by-side with the rest of the Vot-ER team and will have a keen sense of when to be creative, scrappy, spontaneous, or daring in order to get something important done. The Communications Director will be an outstanding writer and strategist, and will enjoy both creating content and supporting others on the team to build content. This is a leadership role at Vot-ER and is best suited for someone who enjoys participating in and contributing to leadership spaces.

Supervisory Responsibilities:

Oversees 1-2 interns from the start, and will hire and manage a full time employee starting in 2024
Oversee contractors related to Vot-ER’s communications strategy and execution
Interviews, hires, and trains direct reports

 

Duties/Responsibilities:

Support the growth of Vot-ER’s reach with healthcare workers: Integrate with our Partnerships and Field departments to double the number of healthcare workers involved in Vot-ER from 30,000 to 60,000 during 2024, with an emphasis on building a diverse community of health professionals.
Set and steward Vot-ER’s and Civic Health Month’s communications strategy: Understand where Vot-ER is now and set an appropriate communications, public relations, and digital engagement strategy. Collaboratively integrate this strategy with the needs of the organization.Craft compelling and engaging messaging about Vot-ER: Use storytelling, excellent writing, narrative, persuasion and other skills to craft compelling messaging. Manage the approval processes to support the team to create their own communications assets and/or to update copy on the Vot-ER website.
Inform and engage the Vot-ER community: Oversee and coordinate the Vot-ER email calendar, sequencing, and messaging. Approve emails that go out to major segments of the Vot-ER email list.
Implement a public relations strategy: Advance our brand awareness and further our policy objectives through placement in TV, print, podcasts, and other publications as well as developing op-eds by healthcare providers in mass media and industry publications.
Manage Vot-ER’s social media strategy: Craft overall social media strategy and work with talented direct reports to execute on it. Develop a social influencer partnerships strategy that bolsters awareness and engagement among key audiences.
Identify key trends and build on them, including rapid response: Notice important news, internal trends, and other updates impacting our work, and execute on plans to turn these trends into new opportunities for Vot-ER.
Support on communications-related aspects of other functions, programs, and initiatives: Support with critical messaging-related needs includingHelping increase use of Vot-ER tools: Partnering closely with Head of Product on messaging that promotes behavioral psychology tactics as part of our gamification efforts around our voter registration tools.
Advise on low dollar digital fundraising efforts: Support the Development Team and external contractors with small dollar fundraising related efforts.
Support as needed with staff-wide projects and efforts: Vot-ER is a small start-up nonprofit organization, and all team members support with staff-wide projects and efforts.

 

Required Skills/Abilities:

A commitment to working with diverse teams for an organization committed to health equity and racial justice
Outstanding written communication skills
Outstanding interpersonal skills and a track record of partnering with people across hierarchies to drive organizational efforts, including through meetings, email, and internal communication systems
Experience using social media to grow an audience
Learning orientation and excitement to grow within the organization and learn both from success stories and organizational growth edges
An ability to work both independently, as part of a team, and as leader of a team, particularly with designers and creatives
An interest in developing and growing junior team members, including interns
Excellent ability to leverage the right messengers and influencers for communications efforts
Excellent ability to respond rapidly to external or internal events and milestones and turn it into energy and action to support the organization
Excellent organizational skills, including keeping others organized with their access to communications resources
Experience learning new technical tools and a joy for learning those new tools
A commitment to Vot-ER’s nonpartisan mission and approach
Required systems experience in: Canva, Google Suite, Zoom, Slack
Required experience using a customer relationship management system

 

Preferred Skills/Ability

Bi-/Multilingual
Organizing experience
Experience with email creation tools
Experience with behavioral insights concepts such as social proof, reciprocity, the paradox of choice, or loss aversion
Experience with WordPress
Experience using LinkedIn for social media growth
Experience with video editing
Experience with Artificial Intelligence tools
Preferred systems experience in: Adobe Illustrator, Photoshop, and Premiere Pro Rush, Zapier, and Notion
Job requirements
Education and Experience:

Undergraduate degree required
5+ years of demonstrated experience using communications to grow a community or audience
Compensation Range: $75,000-$90,000 depending on experience

Physical Requirements:

Fully virtual with occasional in-person requirements, including several team retreats per year plus needed in-person engagement for communications-related activities.
Prolonged periods of sitting at a desk and working on a computer.
Must be able to lift up to 15 pounds at times.