Manager, Digital Marketing

Overview

RESPONSIBILITIES:

• Designing and executing email campaigns that nurture leads, engage customers, and drive conversions. Responsibilities include general setup, QA, managing email lists, segmenting audiences, a/b testing, analyzing results, and optimizing performance.
• Collaborate cross-functionally to continuously improve lifecycle marketing strategies and the customer journey.
• Generate reports to track business KPIs and inform strategic decisions.

• Formulate and execute comprehensive digital marketing strategies aligned with business objectives.
• Stay informed about industry trends, emerging technologies, and digital marketing best practices.
• Develop and maintain a deep understanding of consumer behaviors and the CrossFit brand and ensure the digital experience meets customer needs

• Plan and execute digital campaigns across various channels, including but not limited to the website, email, SMS, SEO, social media, paid media, and the CrossFit app.
• Collaborate with cross-functional teams to ensure seamless execution of campaigns.

• Develop and oversee the content strategy for digital channels (email & app), ensuring alignment with brand messaging and campaign goals.
• Collaborate with content creators to produce high-quality and engaging digital content.

• Work in collaboration with Director of Growth Marketing to optimize website content and structure for search engines (SEO)
• Utilize the content management system (CMS) to execute regular content updates for the websites, including building new landing pages.
• Use data to apply insights on customer journey and inform site updates
• Continuously look for ways to optimize conversion and customer experience.

• Collaborate with Director of Growth Marketing on optimizing paid marketing campaigns for maximum ROI.

• Collaborate with internal teams, including sales, product, social, and customer service, to align digital marketing efforts with overall business goals.
• Foster strong cross-functional collaboration for successful campaign execution.

KNOWLEDGE AND SKILL:

• Proficient in email marketing platforms (e.g., Braze, Klaviyo, Mailchimp, Constant Contact, etc.) and marketing automation tools.
• Proven leadership, ability to establish and maintain a positive work culture among a team, and ability to communicate effectively to both large and small workgroups.
• Strong understanding of email marketing principles, automation, segmentation, and testing methodologies.
• Excellent copywriting skills with the ability to craft compelling and persuasive email content.
• Analytical mindset with the ability to interpret data and generate actionable insights.
• Familiarity with regulations and best practices related to email marketing compliance.
• The discipline, flexibility, and self-starter mentality required to work as part of a high-performing, distributed team.

EDUCATION/EXPERIENCE:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Previous experience (3+ years) in email marketing, preferably within the health and fitness industry.

 WHAT WE OFFER:

• Rich Medical, Dental, and Vision plans
• Unlimited Paid Time Off––empowering you to unplug whenever and however you need to
• Flexible spending account and 401(k) with employer matching at 5%
• CrossFit Gym Membership Reimbursement
• CrossFit Courses Benefit
• Partnership Perks