Social Media Manager, Digital Marketing

Overview

Social Media Manager, Digital Marketing

Dana-Farber Cancer Institute

Brookline, MA

Full Time

The Social Media Manager helps manage the Division of Philanthropy’s social media presence across social media platforms, including developing content and analyzing campaign performance. Reporting to the Senior Assistant Director, Digital Marketing, this position manages a portfolio of fundraising programs, developing social media plans for them. Responsible for assisting the entire Division with reaching financial goals.

The onboarding of this role will include a comprehensive training process which includes completion of online modules, shadowing colleagues, as well as hands-on learning experiences throughout the first calendar year in the role.

Embody Dana-Farber’s Core Values: Impact; Excellence; Compassion & Respect; Discovery; and Equity and Inclusion every day. Add value to the Dana-Farber community by seeking opportunities to collaborate across the Institute. Foster an ethical, positive, results-oriented culture founded on open communication. 

Dana-Farber is currently undertaking an ambitious fundraising effort to change the future of cancer research and care: The Dana-Farber Campaign. This multibillion-dollar campaign is the largest in the Institute’s history and one of the largest ever in the U.S. focused solely on cancer. Philanthropy raised through The Dana-Farber Campaign is focused on accelerating the Institute’s strategic priorities by supporting revolutionary science, extraordinary care, exceptional expertise, and essential opportunities—helping us prevent, treat, and Defy Cancer.

Application Requirements: 

Resume and cover letter required with application submission. If you wish to disclose your personal pronouns, please include them within your resume and cover letter submission.

Responsibilities

• Help manage the Jimmy Fund’s social media presence across social media platforms including, but not limited to, Facebook, X, Instagram, YouTube, LinkedIn, and Threads
• Develop and maintain the social media content calendar to proactively schedule and track what events/programs should be promoted and when.
• Produce social media strategies and advertising campaigns for various Philanthropy programs. Analyze and report out of results.
• Develop and execute strategy, messaging, and creative direction for social media advertising; build and monitor campaigns; and analyze results for platforms including Facebook ads, Instagram ads, Twitter ads, and other social media promotions.
• Collaborate with cross-functional teams, to identify and leverage organic/paid media activities.
• Be “in the know” and a reliable resource for how other nonprofits are using social media for fundraising and awareness initiatives. Work with Director, Social Media on developing new fundraising and awareness initiatives based on findings.
• Monitor trends and new developments in social media. Research and create new ways to attract more followers and grow impressions so our messages are reaching a larger audience.
• Produce live social media coverage for Jimmy Fund events on-site to help generate event promotion.
• Work with a cross-functional team to develop video concepts and storyboards to further tell patient stories and generate awareness for programs within portfolio.
• Collaborate with social media influencers and partners and develop cross-promotional social media strategies.
• Work with outside digital marketing agency to strategize on target KPIs and develop optimized campaigns for specific programs within portfolio.

Supervisory Responsibilities: 

Reports to the Senior Assistant Director, Digital Marketing. Has no direct supervisory responsibilities.

Qualifications

• Bachelor’s Degree Required
• 3-5 years’ experience developing social media strategies and advertising campaigns.
• Strong understanding of how social media fits into an overall marketing strategy.
• Excellent writing and communications skills required.
• Strong organizational abilities and attention to detail with proven capability to manage multiple projects and meet multiple deadlines.

Knowledge, Skills, and Abilities Required:  

• Proven knowledge of social media advertising, set-up, optimization, and reporting. 
• Strong understanding of social media communities and the nuances of each platform.
• Ability to articulate creative concepts and vision for social media campaigns.
• Have a good understanding of how social media fits into an overall marketing strategy. 
• Excellent writing and communications skills. 
• Strong organizational abilities and attention to detail with proven capability to manage multiple projects and meet multiple deadlines.
• Experience working with both Windows, PowerPoint, and Photoshop. Experience working with Sprinklr or other social media publishing and analytics platforms. Familiarity working in Canva a plus. 

Patient Contact:

No

Working Conditions:

This position is considered remote, 0-1 days onsite at 10 Brookline Place, Brookline, MA each week. Works on deadline. Some assignments will require evening and weekend work. 

Division of Philanthropy Inclusion, Diversity, & Equity Commitment Statement:

We’re stronger together. In the Division of Philanthropy, we believe in the power of different voices. We encourage authenticity and diversity of every individual within our community. Our collective voices – donors, volunteers, staff, and patients alike – allow us to work together towards a world without cancer. Committed to being a place of inclusivity, belonging, and change, these are our core values.

Inclusive interview practices are a priority in the Division of Philanthropy. We incorporate an Inclusion, Diversity & Equity (ID&E) Interview Panel in all searches. In this 30-minute interview, we connect with candidates on four main ID&E competencies: empathy, collaboration, inclusivity, and compassion.

DFCI DISCLAIMER:

The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Requirements are subject to modification to accommodate qualified individuals with disabilities. This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.

External and internal applicants, as well as position incumbents who become disabled as defined under the Americans With Disabilities Act, must be able to perform the essential job functions (as listed) either unaided or with the assistance of a reasonable accommodation to be determined by management on a case-by-case basis.

DFCI offers a competitive benefits package including generous healthcare and retirement plans, at minimum 3-weeks’ vacation time in addition to 10 paid holidays, a flexible work environment, and work/life balance. Dana-Farber offers a variety of personal, professional, and leadership development opportunities to all members of its workforce through Institutional programming. Division of Philanthropy offers 75+ specialized professional development sessions designed for staff each year through its in-house learning program, the Center for Advancement Training.*

*All benefits subject to Institute changes

For more information and to apply, please visit:

https://careers.dana-farber.org/social-media-manager-digital-marketing4

About Dana-Farber

Located in Boston and the surrounding communities, Dana-Farber Cancer Institute is a leader in life changing breakthroughs in cancer research and patient care. We are united in our mission of conquering cancer, HIV/AIDS, and related diseases. We strive to create an inclusive, diverse, and equitable environment where we provide compassionate and comprehensive care to patients of all backgrounds, and design programs to promote public health particularly among high-risk and underserved populations. We conduct groundbreaking research that advances treatment, we educate tomorrow’s physician/researchers, and we work with amazing partners, including other Harvard Medical School-affiliated hospitals.

At Dana-Farber Cancer Institute, we work every day to create an innovative, caring, and inclusive environment where every patient, family, and staff member feels they belong. As relentless as we are in our mission to reduce the burden of cancer for all, we are equally committed to diversifying our faculty and staff. Cancer knows no boundaries and when it comes to hiring the most dedicated and diverse professionals, neither do we. If working in this kind of organization inspires you, we encourage you to apply.

Dana-Farber Cancer Institute is an equal opportunity employer and affirms the right of every qualified applicant to receive consideration for employment without regard to race, color, religion, sex, gender identity or expression, national origin, sexual orientation, genetic information, disability, age, ancestry, military service, protected veteran status, or other groups as protected by law.