Overview

About TalkingPoints

TalkingPoints is an award-winning education technology non-profit organization with the mission to unlock the potential of low-income, underserved families to support their children’s learning by partnering with their children’s schools. COVID-19 remote learning environment has made our mission ever more urgent and important. We’re building a one-of-a-kind product in the market, a multilingual family engagement platform that connects families and teachers using human and artificial intelligence powered, two-way translated messages and personalized supports — eliminating language, time limitations, and know-how as barriers to school/family connection.

Millions of teachers and families are using TalkingPoints in their classrooms, schools and districts across the U.S. TalkingPoints works with key school district partners such as Oakland Unified, Seattle Public Schools, Boston Public Schools, Buffalo Public School, Wake County and NYC DOE. We have won awards from NYU, MIT, Google, Forbes and are backed by Google, Eric Schmidt, AT&T, Cisco, and Stanford University to name a few.

We’re at a critical inflection point in the organization’s growth, our user base has grown exponentially in the past year while our team doubled and will double again over the next year. It’s an important time to join our team and build on our momentum and ability to support students and families during this critical time in which education equity gaps are more concerning than ever. Learn more.

Diversity: we celebrate it, we support it, and we thrive on it!

The Opportunity

The Product Marketing Manager will be responsible for supporting go-to-market strategy and execution, ongoing client engagement strategies, and collaborating to tailor messaging, packaging and delivery of TalkingPoints products to market through sales enablement and beyond.

Reporting to the Head of Marketing, the Product Marketing Manager will support the product commercialization process, working closely with cross-functional teams such as Product, Sales, Marketing and Partner Success. You will work with product managers to improve the product offering based on the results and feedback from the marketing, partner success and sales channels. Collaboration is crucial to your success in this role as you will work across different teams. This is a core role at the heart of all operations at TalkingPoints.

Responsibilities

  • Collaborate on the go-to-market strategy of TalkingPoints products and services.
  • Develop and maintain persona documentation and infuse persona understanding in all facets of go-to-market elements
  • Develop and maintain competitive analysis of the broader market, including substitute and complementary products, solutions and vendors
  • Develop external content that is on-message, educational, easy to understand, and speak clearly to our new and existing partners and end users.
  • Produce data-driven success stories, case studies, and product guides 
  • Assist in the development of webinars, videos, and events that support go-to-market objectives
  • Ensure existing content library stays accurate to reflect current positioning and product experience
  • Work cross-functionally to enable strong communication between the product, marketing, support, and sales teams.
  • Liaise directly with our customers to understand their TalkingPoints experience, to develop messaging, case studies, and win/loss summaries 
  • Build customer and prospect intelligence through advisory groups, client calls, emails, support tickets, clients surveys, and product adoption data to understand their pains, needs, and value drivers
  • Act as a knowledge and context conduit across key projects and among departments to ensure alignment in decision-making 
  • Champion and deliver a two-way sales enablement program to empower customer-facing and product teams throughout the customer journey. 
  • Communicate the value of new product launches, features, and updates to internal teams through written, verbal, and deck presentations
  • Educate TalkingPoints staff on our competitors, market trends, product positioning, and product value and features
  • Liaise with Sales and Customer teams to understand the ever-changing needs of our customers and share learnings with product management

Who you are

  • The idea of working for a growing startup excites you. You have a passion for marketing with 4+ years experience in a product marketing role—ideally in either Saas or edtech
  • Experience releasing products and services to new and existing markets
  • Outstanding written communications skills with ability to translate complex concepts and technology into simple and intuitive messaging
  • Experience acting as the bridge between Product, Revenue, and Marketing teams, you have an ability to collaborate and work cross-functionally with different teams
  • You are proactive and comfortable working under limited supervision and guidance—you don’t require hand-holding
  • Excellent time management, organization and project prioritization skills
  • Deep understanding of technical audiences within the market, you are able to communicate with engineers, PMs, educators, CTOs, CIOs and similar positions. You are adaptable and don’t mind working in an ambiguous, evolving environment
  • Experience developing and executing go-to-market plans for B2B companies with horizontal/infrastructural technology is a plus, though not required to succeed in this position
  • Approach all projects with a customer-first, data-driven mindset
  • Demonstrated experience and proficiency in leveraging qualitative and quantitative data and various research platforms to make positioning decisions—you measure, track, and optimize tactical performance

Overall fit with our org culture – we look for team members who are

  • User and mission-oriented: we are devoted to our mission with empathy towards the communities we serve.
  • All-in together: we go above and beyond the job description, working together as a team.
  • Agile & action-oriented: we get things done, knowing that our progress is urgent to our communities.
  • Always Learning: we are always learning, with a growth mindset, to reach our full potential.
  • Boldly Courageous: we take risks in order to achieve big things.
  • Resourceful: We are creative, solution-oriented, and scrappy.

What we offer

  • An incredible opportunity to build a mission-driven, rapidly growing startup tech nonprofit
  • Competitive salary, full coverage health insurance, benefits, and unlimited time off 
  • 401K match
  • Annual professional development benefit
  • Flexibility to work remotely
  • Fun, smart, dynamic, and motivated team 

How to apply

Please submit your resume, a brief paragraph describing your interest, and a link to your LinkedIn profile